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Showing posts from October, 2023

MISTAKES THAT BRAND OWNERS MUST AVOID.

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As a brand owner, it's essential to maintain a strong presence on social media platforms to reach out to your target audience. However, it's equally important to avoid making some visibility mistakes that may harm your brand's reputation.  Here are some common visibility mistakes you should avoid as a brand owner on social media platforms: 🟪IGNORING COMMENTS AND MESSAGES: Ignoring comments and messages harms your online presence, giving the impression that you don't care about your audience or their opinions, especially, if it becomes too much. Responding can improve engagement and followers, establish a connection, and create a sense of community. It also addresses concerns and builds trust, establishing your brand as a thought leader. 👉 PRO TIP: Social media is a platform for two-way communication,  ignoring comments and messages on social media is not an effective strategy for building a strong online presence. You could miss out on opportunities to bu...

CUSTOMER SERVICE MISTAKES

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I was recommended to a vendor by a colleague, unfortunately, the price quoted was higher than what my colleague had informed me earlier. I informed the vendor of my colleague's quoted fee, but he responded to me in a very rude manner. This made me feel bad and disappointed. If the vendor had been more diplomatic in his response and tried to explain/convince me why the price had increased, maybe I would have eventually purchased from him. However, I remained calm and decided to explore other vendor options instead Well, It's possible that the vendor was simply having a bad day or was caught off guard by my request. However, this doesn't justify and it's not an excuse for him to be rude. As a business owner, whether you operate alone or have a team, providing good customer service is essential for any business to succeed. Several common mistakes can lead to bad customer service experiences. Here are five bad customer service practices to avoid and their soluti...