MISTAKES THAT BRAND OWNERS MUST AVOID.

As a brand owner, it's essential to maintain a strong presence on social media platforms to reach out to your target audience. However, it's equally important to avoid making some visibility mistakes that may harm your brand's reputation. 

Here are some common visibility mistakes you should avoid as a brand owner on social media platforms:

🟪IGNORING COMMENTS AND MESSAGES: Ignoring comments and messages harms your online presence, giving the impression that you don't care about your audience or their opinions, especially, if it becomes too much. Responding can improve engagement and followers, establish a connection, and create a sense of community. It also addresses concerns and builds trust, establishing your brand as a thought leader.

👉PRO TIP: Social media is a platform for two-way communication, 

ignoring comments and messages on social media is not an effective strategy for building a strong online presence. You could miss out on opportunities to build relationships and establish a loyal following.

🟪POSTING TOO OFTEN OR TOO LITTLE: When it comes to social media, finding the right balance in posting frequency is crucial. Posting too often can lead to your audience feeling overwhelmed and annoyed while posting too little can cause you to fade into the background. Therefore, it's important to experiment with different posting frequencies to determine what works best for your brand.

👉PRO TIP: Consider the platform you're using and the type of content you're sharing, you can optimize your social media strategy and keep your audience engaged.

🟪FOCUSING TOO MUCH ON SALES: Social media is not just a marketplace, but a platform to build a community around your brand. While making sales is important, focusing solely on selling can be a turn-off for potential customers. Instead, consider providing your audience with helpful, informative content that will be of value to them. This can be in the form of blog posts, videos, infographics, or any other type of content that is relevant to your audience.

👉PRO TIP: Strike a balance between promoting your products or services building relationships with your audience and providing helpful content.

🟪NOT ENGAGING WITH OTHER BRANDS AND INFLUENCERS: Engaging with other brands and influencers in your niche not only helps you to expand your reach but also allows you to tap into their audience and followers. By interacting with them, you can gain valuable insights into what your target audience is looking for and what they are talking about.

🟪NEGLECTING YOUR PROFILE: Your social media profile is an important aspect of your brand's online presence. It is often the first point of contact between potential customers and your business, so it is crucial to make a great first impression. To do this, it's essential to ensure that your profile is complete, up-to-date, and visually appealing.

👉PRO TIP: Make sure your profile is complete. Fill in all the required details like your business name, website link, location, contact info, and a brief description of your products/services, and regularly update your profile picture and cover photo to keep it fresh and visually attractive.

by avoiding these common visibility mistakes, you can ensure that your brand maintains a strong presence on social media platforms and makes a positive impact on your audience.

‼️FIND THIS HELPFUL?

I'm Douye Mercy, your favorite visibility coach and president. 

#douyemercy #smallbusinessowners #smallbusinesstips #brandowners #visibilitycoach